The Pet Food Institute (PFI) has announced that its President and CEO Dana Brooks will step down next year after leading the organization since 2018. She will remain in her role and fully engaged in PFI’s advocacy and regulatory work for its members as the search for her replacement takes place.
“As someone who firmly believes in the unconditional love between humans and their pets—the human-animal bond—I am honored to have led this organization for more than seven years, and to have worked alongside my colleagues, who impress me every day,” said Brooks. “I am fortunate to continue my work through April 2026 in guiding PFI and advancing the interests of our members to help cats and dogs live long and healthy lives, even as we plan for the transition to new leadership.”
Brooks has served since 2018 as President and CEO of PFI, which is headquartered in Washington, D.C. and whose members make the vast majority of dog and cat food and treats in the United States. Brooks is a trusted advisor in the pet food industry. She has lived and worked in D.C. for more than 25 years, representing a range of agricultural interests. Before joining PFI, Brooks was the senior director of government relations at Land O’Lakes, Inc., director of government relations for Elanco Animal Health, senior vice president of government relations at the National Milk Producers Federation and director of public policy at the American Farm Bureau Federation.
“We are deeply grateful for Dana’s dedicated service to PFI and the pet food industry. Her leadership has been instrumental to the success of our work,” said Scott Salmon, president at Simmon’s Pet Food and Pet Food Institute Board Chair. “Dana’s impact over the last seven-and-a-half-years is immeasurable, and she will be deeply missed. We wish her all the best as she begins her next chapter.”
Brooks was named a Woman of Influence by Pet Age and to its Power 50 list, which recognizes the pet industry’s most impactful and influential people. She also served on the Board of Pet Partners from 2018 until 2025, and she received the Women in Agribusiness Ambassador Award.
A Board search committee has been established and will work in partnership with an executive search firm to guide the process. Brooks and the PFI Board are committed to ensuring a seamless, stable transition that preserves continuity in leadership and operations, reinforcing the organization’s strong momentum and enduring commitment to ensuring safe, healthy pet food for the dogs and cats in 94 million U.S. households.